Roz Riwaaz — Brand Story

Every morning in homes across the subcontinent, something small and sacred happens: a dupatta is draped, a bangle slips onto a wrist, a jhumka catches the first light. These are our little ceremonies—unwritten, unhurried, repeated with love. Roz Riwaaz was born from that feeling: tradition you can wear every day.

We create modern suits and thoughtful accessories that hold the grace of our heritage and the ease of today. Soft-tailored kurta sets, fluid dupattas, and keepsake add-ons—each designed to move with you from school run to boardroom to mehfil. From hand-finished hems to delicate zari, aari, and mirror accents, our pie

ces carry the touch of artisan clusters we partner with across India. We choose natural, skin-kind fabrics; we pay fairly; we design for longevity—because real luxury is the kind you reach for again and again.

Roz Riwaaz celebrates the woman who keeps the world turning—quiet strength, everyday glow. Dress codes may change, but nazākat (grace) never goes out of style.

हमारा वादा: Har din ka riwaaz, har pal ki roshni.
(A ritual for every day, a little light for every moment.)

Why the name

Roz Riwaaz = Daily Tradition. We believe heritage isn’t only for festivals; it’s a living, breathing part of everyday life. Our designs make culture wearable—without the weight.

What we make

• Everyday suits: breathable, flattering silhouettes with hand-done details.

• Signature accessories: jhumkas, kangans, potli clutches, and scarf-belts that style multiple ways.

• Mix-and-layer capsules: seasonal drops that refresh your core wardrobe.

How we work (Brand Pillars)

• Craft, not haste: artisan-led techniques; limited runs.

• Comfort that flatters: soft tailoring, forgiving fits, pockets where possible.

• Heritage, made modern: classic motifs re-drawn for today.

The Roz Riwaaz Promise

Wearable elegance, every single day. If it isn’t comfortable, versatile, and made to last—you won’t find it here.